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Paul’s Bluey Chocolate Custard | Chewsday Review

Everybody loves Bluey. Me included! But I’m getting a bit sick of seeing characters plastered all over supermarket products. My toddler can spot Peppa on the toothpaste from 100m away, and The Wiggles on a yoghurt that’s about 1m above her head. At the moment Bluey is promoting the Paul’s Custard squeezie pouch. You might have seen my article in The West Australian recently about this- here’s the Chewsday Review version.

Ingredients

Positives

OK calcium content. One pouch provides 16% of a toddler’s calcium requirements and 12% of an older child’s calcium requirements. This is a fair bit less than yoghurt though. An equivalent sized yoghurt would provide 20% and 14% respectively.
Low sodium but double that of a yoghurt.
The sugar content technically scrapes into guidelines, but there is a bit of added sugar. Compared to something like Tamar Valley yoghurt, this custard has 4 times the sugar content. It’s 9% added sugar (which works out to just over 6g of added sugar or 1.5tsp worth). This is significantly lower than ice cream though!
Same protein content as yoghurt.

Negatives

The ‘pester power’ factor is real. If your child likes Bluey, chances are they’ll ask you for this custard. I hate that pressure!
At $21 a kilo, these are an expensive way to buy custard.
The squeezie pouches are never a preferred option for more. Sure, they’re convenient but there’s a lot of plastic used and excessive use can impact your child’s biting and chewing skills. Use them sparingly.
As above, there’s more sugar than I’d like for an everyday product.

Marketing

Bluey is the big seller here, and I bet she pulls in some good sales!
“Source of calcium” There is some, sure, but you’d have to give your toddler 6 packets to get close to their daily requirement.
“Low in fat” Yep, but fat isn’t a big worry for young children who use it for growth.
“Gluten free” True, but remember this doesn’t always mean healthier. Gluten is only a problem for those with coeliac disease.

Alternatives