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CR Kellogg's Bright Start honey flavour (1)

Kellogg’s Bright Start Corn Flakes – Honey Flavour | Chewsday Review

It looks like Corn Flakes have had a glow up. Crispy toasted Corn Flakes, crunchy oat clusters, 8 vitamins and minerals and only 4.4g of sugar per serve in the new Kellogg’s Bright Start Corn Flakes (honey flavour). Will it be a glowing Chewsday Review, or will the bright start soon become a dull glow? Let’s see…

Ingredients

Ingredients: Whole grains (34%)(oats, wheat, brown rice), corn (27%), sugar, rice, vegetable fibre (chicory), maltodextrin, rice syrup, wheat crispies (wheat flour), corn crisps, minerals (calcium carbonate, iron, zinc oxide), vegetable oil (sunflower), natural flavour, salt, barley malt extract, invert syrup, vitamins (vitamin D, niacin, vitamin E, vitamin B6, riboflavin, folate), antioxidant (rosemary extract).
Wholegrain cereals (oats, wheat, brown rice and corn) make up 61% of this product
Sugar is listed as the third ingredient, but I spy more added sugar – remember, rice syrup and invert syrup are just other names for sugar. Does it meet the guidelines?!
Interestingly, there is no honey listed in the ingredients list even though this cereal is marketed as ‘honey flavour’.
Allergens: Contains wheat, gluten
May contain: peanut, tree nut, soy, sesame.

Positives

It’s iron fortified. This cereal contains 3mg per serve which is right on par with Weet-Bix and over 25% of a toddler’s iron requirements. For little ones who struggle with other high iron foods (like meat) this is a win.
Sugar is within the recommendations, coming in at 12.6g/100g (we’re aiming for less than 15g/100g). Having said that, it’s much higher than some of my faves (like the Vanilla Cheerios) and it’s all added sugar (as opposed to naturally occurring sugar in fruit). So I’m calling this a neutral point (semi positive, semi negative.)
As we’d expect for a breakfast cereal, total fat and saturated fat are well within the recommendations.
Some breakfast cereals can be surprisingly high in salt, but this contains 195mg/100g, which is within the guidelines.

Negatives

This product falls a little short when it comes to fibre. Ideally we’re looking for at least 3g/100g – this product contains 2.8g/100g.
This cereal contains hard ‘oat clusters’ which could be a little tricky for some toddlers to chew.
It retails for ~$7.80 for a 400g box or $1.95/100g. This is comparable to Uncle Toby’s Vanilla Low Sugar Cheerios at $1.67/100g but on the more expensive end of the scale when compared to Weet-Bix which is around $0.50-$0.90/100g and Weet-Bix Bites $0.90/100g.

Marketing

Alternatives