CR Kellogg's Loops Vanilla Milkshake Flavour

Kellogg’s Loops Vanilla Milkshake Flavour | Chewsday Review

I’ve finally gotten a round (get it?) to this Chewsday Review. Let’s see if these Kellogg’s Loops shake up the cereal aisle.

Ingredients

Positives

The added iron in Kellogg’s Loops (3mg per 35g serve) can be helpful for kids who are still learning to like high iron foods. This is similar amount of iron to Uncle Toby’s Cheerios Low Sugar Vanilla Flavoured O’s (3mg per 30g serve) or Weet-Bix (3mg per 2 biscuits). The other added vitamins and minerals are also found in many other cereals.
The fat (2.7g per 100g) and saturated fat content (0.3g per 100g) are within guidelines, as I’d expect for a breakfast cereal.
The salt content is within guidelines at 355mg sodium per 100g, although slightly higher than some other cereals such as Weet-Bix (270mg per 100g), Cheerios Vanilla O’s (285mg per 100g) and Nutri-Grain 25% Less Sugar (300mg per 100g).

Negatives

With 19.7g sugar per 100g, these are almost 20% added sugar. This is around four times higher than Cheerios Low Sugar Vanilla O’s (4.1g per 100g), and similar to Nutri-Grain 25% Less Sugar (17.7g per 100g).
At $5.50 per 285g box, they cost over $19 per kg, similar to Nutri-Grain 25% Less Sugar ($20 per kg). Cheerios Vanilla O’s are a bit cheaper at around $16 per kg.
These have some fibre (2.3g per 35g serve), likely mostly from the oat fibre, although not quite as much as I’d like to see. If wholegrain flour was used instead, the total fibre content could be much higher. Cheerios Vanilla O’s have almost twice as much fibre per serve (4.6g per 30g serve). Nutri-Grain 25% Less Sugar sits between the two, with 3.3g per 40g serve.
I’ve only seen these Kellogg’s Loops at Aldi, so they’re not easy to get if you don’t shop there regularly.

Marketing

“Source of fibre”: Yes, there is fibre present, but this doesn’t necessarily mean the food is high in fibre.
“Made with multigrain”: This just means it contains multiple types of grains, which it does, but again doesn’t mean it is made with wholegrains, or is high in fibre.
“No artificial colours or flavours”: Likely true. However, chemically, there is no difference between natural and artificial flavours.
“3.5 Health Star Rating”: This gives us a broad idea of the nutrition content of the cereal. This system isn’t great, but in this case the cereal does sit mid-range, due to the points I mentioned above.

Alternatives

Kellogg’s Loops, Vanilla Milkshake Flavour have similar amounts of added sugar and a similar price to Nutri-Grain 25% Less Sugar. Both of these products are high in added sugar, relatively expensive and lower in fibre compared to many other cereals.
If your kids love loops, Cheerios Vanilla O’s have a similar amount of iron, higher fibre content, much less added sugar and are a cheaper option.
For more on choosing breakfast cereals, check out my guides in Baby, Toddler and Family Mealtimes.

The composition of food products changes regularly. The nutritional values of the products in this Chewsday Review were correct at the time of publishing.