An Open Letter to Uncle Toby's, Woolworths, Coles and IGA Regarding Uncle Toby’s Vanilla Cheerios
Dear Uncle Toby's, Woolworths, Coles and IGA,
We are writing to share our concerns about the recent loss of Uncle Toby’s Vanilla Cheerios (also known as Low Sugar Cheerios) from Australian stores, and to ask you to consider restoring them to the cereal aisle.
I am Dr Kyla Smith, Paediatric Dietitian, and I represent thousands of Australian parents who are devastated to lose this cereal. I have spoken to so many parents who buy this cereal every week to serve at breakfast and as a snack, and who panic-bought remaining stock once they were alerted to the discontinuation.
There is also significant support for this cereal from paediatric nutrition experts across the country. You will find these names at the bottom of this letter.
We understand that space in the cereal aisle is highly competitive, but Vanilla Cheerios are unlike any others.
Here’s why we love them:
- It’s one of very few cereals that have less than 10g of sugar per 100g. In comparison, Honey Cheerios contain 4.3 times as much sugar (17.8g/100g) and the Original Cheerios contain 3.5 times as much sugar (14.4g/100g) as the Low Sugar version.
- The Vanilla Cheerios have more fibre per serve than the other varieties and more than most other cereals, with a whopping 5.1 g per serve. This is about 30% of toddler’s (1-3 years), 25% younger children’s (4-8 years), and 20% of an older children’s (9-13 years) daily fibre target.
- They are one of the only calcium containing cereals, which is important for dairy-free children.
- The Vanilla Cheerios are significantly fortified with iron, equivalent to Weet-Bix.
- The shape and texture is incredibly helpful for young children practicing pincer grip when softened with milk or eating as a dry snack.
- There are no other dry snack options like this cereal.
- This cereal is an important and nutritious safe food for many neurodiverse children. It is not easy to find a plain, dry, white coloured food that packs a nutritional punch like these.
With the growing focus on healthier food options right across the supermarket aisles, we believe there’s a real opportunity for a supermarket to differentiate themselves by offering this product as an exclusive, in order to appeal to Australian parents who are conscious about what they feed their kids.
I’d love to speak more to you about this.
Kindest,
Dr Kyla Smith, APD, AN
Paediatric Dietitian
Supported by:
Dr Gemma Coleman
Paediatric Dietitian
Kat O’Brien
Paediatric Dietitian
Gina Journet
Paediatric Dietitian
Dr Laura Stephens
General Paediatrician
Ashleigh Doig
National Manager Health and Wellbeing
Chealsea Green
Nutritionist
Lana Hirth
Dietitian
Dr Asha Ford
GP
Dr Rebecca Bennett
Public Health Nutritionist
Karis Glavinas
Senior Dietitian
Lauren Georgiou
Dietitian
Rebecca Stafford
Senior Dietitian
Vinitha Rodwell
Dietitian
Gemma Vine
Paediatric OT
Dr Romi Gordon
GP
Dr Kaitlin Duell
Paediatrician
Dr Amanda Gibbons
GP
Jessica Flynn
OT
Dr Danielle Scoones
Paediatrician
Bonnie Dorise
Paediatric Dietitian
Emily Akkari
Paediatric Dietitian
Stephanie Boschert
Paediatric OT
Maddy Pendlebury
Senior Dietitian
Nat Reeves
Paediatric SP
Dr Bridget Lloyd-Fox
GP
Rachael Zammit
Maternal and Child Health Nurse
Cameron Dann
Child Health Nurse
Amie Saunders
Specialist School OT
Dr Natalie Johnston
GP
Kelly Jones
Dietitian
Erikka Hennessy
Dietitian
Stacey Scheepers
Senior Dietitian
Dr Racheal McDermott
GP
Sammy Stanton
Dietitian
Dr Juliana Spitz
GP
Alexandra Burke
Dietitian
Melissa Gwizd
Dietitian
Caitlyn Lewis
Dietitian
Sarah Meacham
Dietitian
Dr Victoria Smith
GP
Annie Sharp
Paediatric Pharmacist
Sian Visser
Paediatric Dietitian
Jen Nicholson
Physiotherapist
Dr Emalie Rosewarne
Dietitian
Hannah Reichstein
Dietitian
Chloe O’Sullivan
Senior Dietitian
Mylie McMahon
Paediatric Dietitian
Abby Jane
Paediatric OT
Haleigh Gray
Dietitian
Stacey McCartney
Dietitian
Kylie Mustow
Paediatric Dietitian
Jess Clement
Speech Pathologist
Claire Geroga
Dietitian
Lucimay Davey
Dietitian
Munise Bozkurt
Dietitian
Ashlee Gray
Dietitian
Bek Schutt
Dietitian
Dr Jennifer Gale
Paediatric Registrar
Dr Emma Neals
GP
Maddie Wray
Dietitian
Dr Jennifer Wilson
GP
Britt Stokes
Dietitian
Olivia Di Florio
OT
Caitlyn Tom
Diabetes Educator
Imogen Clarey
Paediatric Feeding Speech Pathologist
Maddy Pendlebury
Senior Dietitian
Lydia Harper
OT
Dr Emily Hatwell
GP
Felicity Jones
Paediatric Nurse
Caitlin Moran
Dietitian
Kate Grant
Dietitian
Pallavi Nagpal
Dietitian
Emma Foster
Dietitian
Dr Georgia Nunn
GP
Sam Clarke
Paediatric Dietitian
Azar B-Nejad
Senior Dietitian
Ashleigh Mitchell
Nutritionist
Meg Warren
Paediatric OT
Alexandra Harman
Dietitian
Laekin Rose
Dietitian
Co-signed by 6843 others:
Kylie
Hope Valley
Bec Oliver
Subiaco
Jeremy Goode
Clemton Park
Rebecca Field
Lidcombe
Fiona
Liberty Grove
Kate Buckley
Pascoe vale
India
Bayswater
Jess Dunne
Eglinton
Felicity Howells
Seaford, VIC
Lydia Pilkington
Bayonet head
Andrea Knight
Kingston
Amelia Mostek
Zeltan
Vicky Wai
Willetton
Robyn Forge
Tallygaroopna
Elizabeth Pocock
Kalamunda
Sam Lourie
Bibra Lake
Kirsten Best
Mount Barker
Francesca searle
Yanchep
Ascha
Upwey
Louisa Polglase
Seven mile beach
Michelle Watson
Huntingdale
Courtney Spencer
Bayswater
Hanna Ward
Shepparton
Rhianna Nelson
Rossmoyne
Lydia Bond
Parkerville
Amy Boaden
Collie
Laura McNally
Redan
Martin Walker
Wellard
Jasmine
Eight Mile Plains
Ally BL
Mooroolbark
Katherine
Melville
Jasmine Myers
Glen Forrest
Cara Robson
Northcote
Bree Harwood
Paraburdoo
Elise Bayliss
Elermore Vale
Laura
South Lake
Nadia Dewitt
Brabham
Sarah Brown
Carlisle
Madeline Fox
Sunbury
Amy Murphy
GREENMOUNT
Rachel Pirovic-Moss
Marayong
Hayleigh
Currambine
Laura Leaver
Redwood Park SA
Sarah
Safety Bay
Renee
Treeby
Tram Dang
Maylands
Claire Chalmers
St ives
Barbara V
Greenvale
Jessica Watson
Cloverdale
Kate Britt
Charlestown
Emilia Christoforou
Ainslie
Cerise Critchell
Parkerville
Tahlia Stewart
Armidale NSW 2350
Laura W
Beaconsfield
Sam Dunn
Nobby
Emma Hopkins
Fisher
Nicola Duncan
Millthorpe
Kate S
Croydon Park NSW
Jess
Gelorup
Kristy Wilkinson
Harrisdale
Gemma Piggott
Baldivis
Rosie Mulryan
Cumberland Park
Moira Begg
Gilmore
Kendal Richardson
Manning
Alex Bowman
Keilor Vic 3036
Naomi Pike
Werrington, NSW
Jo Bastian
Stockton
Elizabeth
Hope
Saskia
Wembley
Elaine Gallagher
Craigie
Tara Johnstone
Caringbah South
Jenna Baker
Berowra
Leaha-Marie Hill-Buxton
Mount Dandenong
Emily Carmody
Maitland
Summer Alexander
Caversham
Sarah Morris
Hamilton hill
Jessica Millson
Helena Valley
Simone Gangemi
Newtown NSW 2042
C.Goodman
Perth
Laura Giblin
2049
Megan Olsen
Walkley Heights
Karen Hocking
Madora Bay
Shannon Bradbrook
Ethelton, South Australia
Alex glennen
Dodges ferry TAS
Stacey
Bungaree
Kahli Goode
Marrickville
Kristen Rhodes
Mullaloo
Jacqueline
Narrabeen
Gabrielle Gellé
Pearsall
Katelyn Stevens
Oak Park
Jade Morrison
Sippy Downs 4556
Georgina Forbes
Dianella
Kelsey Schramm
Wellard
Jess Drayton
Wembley
Sophie Allan
Ferntree Gully
Ashleigh McAllister
Coogee
Kristy Monaghan
Morley
Sian Lizza
Healesville
Jodie Maxfield
Karrinyup
Rachel Attard
Ashbury NSW
Mirna Campbell
Joondanna
Megan
Maylands
Jaime Cooper
Balcatta
Courtney williams
Oxley
Dayna Eyles
South Windsor
Micaella Hancock
Leeming
Zoe Sturgeon
Golden Bay
Imogen Windle
Melbourne
Georgia Nunn
Charlestown
Hannah Brodie
Warwick
Katie Joubert
Brighton
Katie Biris
Fulham Gardens, SA
Jessica Healy
Scarborough
Laura Madonini
Yokine
Chloe Kocass
Merrimac
Lauren McDonald
Werribee
Jessica
Hope Island
Cait Delahunty
Reservoir Victoria
Meg Warren
Auchenflower
Elise Warren
Queanbeyan
Brianna John
Mill park
Kate Della Bosca
Thornloe
Jaymie
Palmyra
Louise
Karrinyup
Sophia Anasta
Malabar
Lauren Procter
Port pirie
Louise Armistead
Darling downs
Ilana Borsje
Wembley
Kathryn
Secret Harbour
Ashleigh
Caringbah
Kara
Cattau
Kelly
Frankston, vic
Laura griffin
Karrinyup
Amy
Carlisle
Speelman Maggie
Beaconsfield
Jess Stephens
Ascot Vale
Cindy Jinnette
Gembrook
Rebecca Sayers
Kallaroo
Sherie
Bridgetown
Amy
Broadwater
Natasha
Pearsall
Molly Jeffries
Greensborough
Loren Clarke
Altona meadows
Loren Clarke
Altona meadows
Laura B
Parkwood
Madeline
Burpengary
Tegan Lyell
4305
Charlotte
Taylors Lakes
Amy Clissa
Beeliar
Mariah Sharkey
Seaford Heights
Claire Parker
Ormond
Jayde Clarke
Woodvale
Sophie Rodgers
Embleton
Adrienne Tuohy
West lakes
Robyn McDonald
Forrestfield WA
Adrienne Tuohy
West lakes
Katherine Hlasko
Croydon North
Nicki
Tingalpa
Caitlin Honey
Kalamunda 6076
Prue Mitchell
Caramut
Jess Macarthur
Swan View
Amy Kennedy
Large North
Jessica Vale
Leeming
Emily Murphy
Tenterfield
Rose Moore
Moonah
Rhiannon
Langwarrin
Emily Murphy
Tenterfield
Casey Mitchell
Scarborough
Ellie Wright
Box Hill, NSW
Christine Galati
Dayton
Julia
Cheltenham
Katie Hazebroek
Tuart Hill
Amy
Thornlie
Abbi Corcoran
Sunbury
Kahli Vojkovic
Clemton Park
Alanda Davis
Flagstaff Hill, SA
Hannah Baldwin
6007
Molly Jardine
Magill
Tamara Evans
Balga
Tamara
Lambton
Kara Manaloto
Mandurah
Renee Collins
Gladesville
Nicole Field
Ringwood North
Lauren Knowles
Fairview Park
Elizabeth Unicomb-Howell
Maitland Vale
Frances Colley
Eastwood
Katie Gordin
Kewdale
Chloe
Nocera
Amy Jackman
Clarkson
Krystal Walah
Doubleview
Susie
Kinross
Renee Collins
Gladesville
Jesse Fenwick
Mandurah, WA
Pegah Ittehadi
Perth
Dr Shannon Lyons
Carlisle
Andrew Atkinson
Karrinyup
Noelle Bromley
Kingsley WA
Steph Y
Floreat
Rechelle McKain
Mandogalup
Stephanie
Beeliar
Mary
Wembley
Laura S
Glenmore Park
Samantha
Frankston
Jade Filipich
Australind
Clare
Innaloo
Claire Cook
Grovedale
Jennifer Lavin
Berwick
Haley
The vines
Tamara
Lambton
Sam
Kingsville
Erin Wilson
Carramar
Melissa M
Rosemeadow
Greer Tran
Kewdale
Eleanor McCann
Port Macquarie, NSW
Sally Flower
Berri
Meredith Gray
Camperdown
Breanna
Kingsley
Tara Bridges
Hillsdale, NSW, 2036
Caitlin Ordish
Nambour
Meghan Barter
North Manly
Monica F
Cranbourne
Emily Norton
Lane Cove West
Georgina Kemp
Werribee
Lee
Booragoon
Alice
Brewongle
Sam
Kingsville
Kate Street
Mascot
Hazel
Booragoon
Elizabeth Dewhurst
Carlisle
Elizabeth Marsden
Epping
Carven Yates
Kardinya
Alana
South Plympton
Jessica Ivery
Kardinya
Kara
Yeronga
Karen
Kenmore
Lauren
Townsville
Sally
Nesci-Watson
Michelle
Forrestfield
Christina Belevski
Wollert
Ashlyn
Atwell
Jade Lawler
Prospect
Melissa Willson
Seacliff Park
Keryn Ible
Swansea
Alice
Nollamara
Sarah Phillips
Langwarrin
Melanie Pjanic
Mount Pleasant, NSW
Kellie
Hocking
Michaela Campbell
Naremburn
Rachel Clark
Craigie, WA
Kirsty Nelson
Stirling
Julia B
Northbridge
Nicole
Vermont, Vic
Kendrie Thomas
Karrinyup
Nina Skewes
East Victoria Park
Anna Ralph
Maylands
Robyn
Mandurah
Elise Harvey
Aspley
Emily Lycett
Darlington Point
Shonna Hennessy
Mangalore VIC
David Tunnicliffe
Doubleview
Jess
Wanneroo
Emily Scott
Gold Coast
Adriana
Nunawading
Kate Tilsley
Warragul
Claire
East Fremantle
Sharni
Glenroy
Tiana Carver
Adelaide
KateLynn
Duncraig
Britt Stokes
Kardinya
Zoey Patmore
Booragoon
Chloe
Craigieburn
Nicole
Shepparton
Emma Braban
North Perth
Alexandra leota
Doreen
Alexandra
Kaleen
Nicole
Shepparton
Rhiannon Phillips
Waikiki
Natalie Pearson
St Morris
Tanya Lee
Byford
Louise Kaminskis
Dianella
Alex Fisher
Ascot Vale
Sarah H
Karrinyup
Jacqui
Umina Beach
Kate B
Melbourne
Amy Jackman
Mindarie
Allie Collyer
Gol Gol NSW
Emily Perkins
Athelstone
Fiona
Jimboomba
Sarah Woodbridge
Chatswood
Sarah Walton
Seddon
Elise Kelly
Cheltenham (VIC)
Kathryn
Doreen
Samantha Clarke
Winmalee
Jackie Johnstone
LONGFORD
Sarah Keir
SPEARWOOD
Amy
Edgewater
Tara Steel
Alkimos
Janelle Tunnicliffe
Doubleview
Laken McCormick
Donnybrook
Sarah Stevens
Frankston
Sarah Bloomfield
Woodvale
Vanessa Garcia
Narrabundah
Lauren Parlet
Mandogalup
Brittany Newbold
Diamond Creek
Marissa G
Tuart Hill
Krista Scott
Mount Pleasant
Hayley
Koo Wee Rup
Alanna
Thornlands
LISA WHITE
Cranbourne North
Lucy Bee
Deniliquin
Maz
Penrith
Gioenne Poletan
Beverly Hills
Emily
Palmyra
Dorota
Belair
Nikki
Mortdale
Patria Ruhle
Doolandella
Rebecca Simmonds
Margaret River
Lauren Redley
Malua Bay
Bianca Richardson
Hamersley
Lucy Longstaff
Moooroolbark
Jessica S
Doubleview
Laura scahill
Upper mt Gravatt
Katherine
North Croydon
Kristen
Springfield
Emma Downing
Beaumont Hills
Ashlee Bongers
Carlisle
Caitlin Chambers
Glen Iris
Ashlee Bongers
Carlisle
Ella Borgeaud
Bruce
Jessica
Albany
Stephanie
South Penrith
Laura M
Forrestfield
Tayla
Roleystone
Catherine
Bedford
Nicole
Lara
Ros Burges
Bullsbrook
Koa Bryers
Bendigo
Heather Newman
North Perth
Ros Burges
Bullsbrook
Sophie
Thornlands
Rachel McLeod
Iluka
Tess Gregory
Dianella
Tara S
Spearwood
Nerida Ellison
Aspley QLD
Caitlyn Gribbin
Middle Ridge
Tara Canning
Eyre
Matt Mason
Attadale
Lauren Waldron
Roma, QLD
Jacqui Young
South Fremantle
Casey Balind
Mayfield
Esther
South Morang
Clare Dabner
Hobart
Amelia Lutwyche
Ulverstone
Lauren B
Newcastle
Natalie Ericksen
Pearcedale
Jess
Chisholm
Laura Stansfeld
Carlton
Caitlin
Helensvale
Yvette
Upper Ferntree Gully
Denise
Duncraig
Navni Bhasin Yemenian
Crows Nest, NSW
Charlene
Russell Lea
Caitlyn Gribbin
Middle Ridge
Chelsea Peck
Bassendean
Caitlin Clinch
Clyde
Brooke King
Launceston, Tasmania
Natalie D
Ballan
Anna A
Lysterfield
Haley
Tapping
Sarah Grimshaw
Yarragon
Melissa M
Rosemeadow
Rebecca Bowland Curtis
Innaloo
Melissa Wilson
Harrison
Kristy Heydon
Ryde
Zane Walsh
Carlisle
Lauren Pace
Ingham Qld
Lena
Mount Tyson
Mhairi Roberts
Carrum Downs, Vic
Natasha
Menai
Georgina Troup
Nunile
Kelli
Cannon Hill
Elizabeth Fuller
Bertram
Charlie Barry
Mermaid Waters, Gold Coast, QLD
Alexandra
Cremorne
Shayna
Balcatta
Victoria
St Ives
Madeleine Shortt
Angle Vale SA
Megan STIRTON
Montmorency
Gemma Burgess
Fairy Meadow
Kiara Barlow
Wellard
Amelia Inglis
Rowville
Alexandra
Cremorne
Kylie
Hocking
Rikki
Hope Valley
Caitlin Jackson
Tralee
Stephanie
Hadfielc
Emily Burke
Conder
Myra
Altona Meadows
Caitlin Meehan
Gwelup
Claire
Yokine
Hannah James
Farmborough Heights
Courtney P
Largs North
Tessa Sare
Mitcham SA
Casey Hoynes
Merimbula NSW
Lucy Ford
Hamlyn Heights
Lyndal Collins (Paediatric Dietitian)
Botanic Ridge, Victoria
Lauren
Ulverstone
Hannah
Southport
Cara Brockbank
Chelsea
Liesl Greenwood
Holgate NSW
Grace banfield
Balmain
Agnes Wyspianska
Farmborough Heights Nsw
Roxy W
Newstead
Ellie
Ellenbrook
Avalon
South Yunderup
Michelle Stewart
Palm Beach
Pippa Silvestri
Ferny Hills, QLD
Nisha H
Beecroft
Lindsay Jetten
Edgewater 6027
Caitlyn Anderson
Tarneit
Catherine Werder-Bigham
Aveley
Ellen Campbell
Gold Coast QLD
Ashlyn Miles
Como
Rachel
Sunshine Beach
Madeleine Ongley
St Clair
Verity Tyler
Piara Waters
Phillip Vassiliadis
Preston
Karina
Mount colah
Alex H
Loftus
Caitlyn
Adamstown
Rachel
Hunter Valley
Courtney Dadson
Riverside, Tasmania
Hayley Murray
Mill Park
Laura McDonald
Griffith, ACT
J Grieger
Waikerie
Sarah Trevaskis
Penguin
Lachie
North Melbourne
Katie Turner
Macleod
Monique Gusset
Mount Kembla NSW
Sally
Buderim
Shannon McKinn
Lawson
Bianca Woodhams
South Morang
Holly
Schofields
Natalie
Harper
Lauren Marr
Canmeray
Dominique Cassidy
Burleigh Waters
Tess
Blackburn
Anita McMahon
Nambour
Vanessa
Seville
Carly Moore
Burswood
Jess
Stirling
Ebony Schroeder
Carine
Nevasha
Williamstown
Rosie Kirk
Crystal Brook
Tegan Steval
Shenton Park
Harjoth Veriah
Wantirna South
Chloe Torquato
Melville
Aileen Oneill
2020
Leah
Rowville
Vanessa
East Greenmount
Kirsty
Avery
Courtney Perrett
Yackandandah
Erin
Gisborne
Jo C
Morley
Kate
Yarrawarrah
Sandra
Lesmurdie
Christine Taylor
Dalyellup
Merran Hancock
Kahibah
Tanya
Rocky Point
Margie
Preston
Jill Measday
Beechworth
Rachael Morham
Riddells Creek
Elizabeth Sparkes
4420
Beth Rayment
Tullamarine
Alessandra Teunisse
Ermington
Laura
Croydon South
Lauren McGinty
Treeby
Caitlyn
South Guildford
Bianca Leigh
Belmont, Victoria
Kylie Palmer
Coromandel Valley
Mel Oliver
Cloverdale
Sophie Flint
Glenelg East
Alex
Barden Ridge
Aki
Cairns
Edwina Reynolds
Paddington
Munise Bozkurt
Hillside
Lauren Miolin
Scarborough
Yani
2174
Leila
Haghighi
Mikaela
Woodcroft
Kaitlyn
Bangor
Crystal Yates
Largs bay
Ingrid
Gwelup
Lucy
Fish Creek 3959
Byron
Belgrave
Zoe
Macleod
Ashleigh McNamara
Earlwood
Belinda Roberts
Adelaide
Melanie
Grovedale
Jenna Smith
Grays Point
Please sign below;
Mealtimes Our Offerings
