An Open Letter to Uncle Toby's, Woolworths, Coles and IGA Regarding Uncle Toby’s Vanilla Cheerios
Dear Uncle Toby's, Woolworths, Coles and IGA,
We are writing to share our concerns about the recent loss of Uncle Toby’s Vanilla Cheerios (also known as Low Sugar Cheerios) from Australian stores, and to ask you to consider restoring them to the cereal aisle.
I am Dr Kyla Smith, Paediatric Dietitian, and I represent thousands of Australian parents who are devastated to lose this cereal. I have spoken to so many parents who buy this cereal every week to serve at breakfast and as a snack, and who panic-bought remaining stock once they were alerted to the discontinuation.
There is also significant support for this cereal from paediatric nutrition experts across the country. You will find these names at the bottom of this letter.
We understand that space in the cereal aisle is highly competitive, but Vanilla Cheerios are unlike any others.
Here’s why we love them:
- It’s one of very few cereals that have less than 10g of sugar per 100g. In comparison, Honey Cheerios contain 4.3 times as much sugar (17.8g/100g) and the Original Cheerios contain 3.5 times as much sugar (14.4g/100g) as the Low Sugar version.
- The Vanilla Cheerios have more fibre per serve than the other varieties and more than most other cereals, with a whopping 5.1 g per serve. This is about 30% of toddler’s (1-3 years), 25% younger children’s (4-8 years), and 20% of an older children’s (9-13 years) daily fibre target.
- They are one of the only calcium containing cereals, which is important for dairy-free children.
- The Vanilla Cheerios are significantly fortified with iron, equivalent to Weet-Bix.
- The shape and texture is incredibly helpful for young children practicing pincer grip when softened with milk or eating as a dry snack.
- There are no other dry snack options like this cereal.
- This cereal is an important and nutritious safe food for many neurodiverse children. It is not easy to find a plain, dry, white coloured food that packs a nutritional punch like these.
With the growing focus on healthier food options right across the supermarket aisles, we believe there’s a real opportunity for a supermarket to differentiate themselves by offering this product as an exclusive, in order to appeal to Australian parents who are conscious about what they feed their kids.
I’d love to speak more to you about this.
Kindest,
Dr Kyla Smith, APD, AN
Paediatric Dietitian
Supported by:
Dr Gemma Coleman
Paediatric Dietitian
Kat O’Brien
Paediatric Dietitian
Gina Journet
Paediatric Dietitian
Dr Laura Stephens
General Paediatrician
Ashleigh Doig
National Manager Health and Wellbeing
Chealsea Green
Nutritionist
Lana Hirth
Dietitian
Dr Asha Ford
GP
Dr Rebecca Bennett
Public Health Nutritionist
Karis Glavinas
Senior Dietitian
Lauren Georgiou
Dietitian
Rebecca Stafford
Senior Dietitian
Vinitha Rodwell
Dietitian
Gemma Vine
Paediatric OT
Dr Romi Gordon
GP
Dr Kaitlin Duell
Paediatrician
Dr Amanda Gibbons
GP
Jessica Flynn
OT
Dr Danielle Scoones
Paediatrician
Bonnie Dorise
Paediatric Dietitian
Emily Akkari
Paediatric Dietitian
Stephanie Boschert
Paediatric OT
Maddy Pendlebury
Senior Dietitian
Nat Reeves
Paediatric SP
Dr Bridget Lloyd-Fox
GP
Rachael Zammit
Maternal and Child Health Nurse
Cameron Dann
Child Health Nurse
Amie Saunders
Specialist School OT
Dr Natalie Johnston
GP
Kelly Jones
Dietitian
Erikka Hennessy
Dietitian
Stacey Scheepers
Senior Dietitian
Dr Racheal McDermott
GP
Sammy Stanton
Dietitian
Dr Juliana Spitz
GP
Alexandra Burke
Dietitian
Melissa Gwizd
Dietitian
Caitlyn Lewis
Dietitian
Sarah Meacham
Dietitian
Dr Victoria Smith
GP
Annie Sharp
Paediatric Pharmacist
Sian Visser
Paediatric Dietitian
Jen Nicholson
Physiotherapist
Dr Emalie Rosewarne
Dietitian
Hannah Reichstein
Dietitian
Chloe O’Sullivan
Senior Dietitian
Mylie McMahon
Paediatric Dietitian
Abby Jane
Paediatric OT
Haleigh Gray
Dietitian
Stacey McCartney
Dietitian
Kylie Mustow
Paediatric Dietitian
Jess Clement
Speech Pathologist
Claire Geroga
Dietitian
Lucimay Davey
Dietitian
Munise Bozkurt
Dietitian
Ashlee Gray
Dietitian
Bek Schutt
Dietitian
Dr Jennifer Gale
Paediatric Registrar
Dr Emma Neals
GP
Maddie Wray
Dietitian
Dr Jennifer Wilson
GP
Britt Stokes
Dietitian
Olivia Di Florio
OT
Caitlyn Tom
Diabetes Educator
Imogen Clarey
Paediatric Feeding Speech Pathologist
Maddy Pendlebury
Senior Dietitian
Lydia Harper
OT
Dr Emily Hatwell
GP
Felicity Jones
Paediatric Nurse
Caitlin Moran
Dietitian
Kate Grant
Dietitian
Pallavi Nagpal
Dietitian
Emma Foster
Dietitian
Dr Georgia Nunn
GP
Sam Clarke
Paediatric Dietitian
Azar B-Nejad
Senior Dietitian
Ashleigh Mitchell
Nutritionist
Meg Warren
Paediatric OT
Alexandra Harman
Dietitian
Laekin Rose
Dietitian
Co-signed by 6843 others:
Melanie
Grovedale
Jenna Smith
Grays Point
Olivia Medway
Orange
Carla
Bella vista
Lauren Boyle
Mayfield NSW
Jessica Corlett
Kingsley
Jaime Pannunzio
Burnside
Natalie Harper
Mildura Victoria
Katie McDonell
Merewether
Rachael Tindale
Eaton
Laura
Richmond VIC
Jasmin Cavanagh
6019
Soundarya
Truganina
Hannah
Marian QLD
Emma
Busselton
Sarah Greaves
Acton park, Tas
Courtney
Runcorn
Jessica Jordan
Blue Haven
Desiree Harrington
Yanchep
Megan Eckert
Malinong
Erin Newton
Stafford heightz
Ash Mabon
Lucindale
Samantha Clifton
Nedlands
Stacey Blacker
Seaford
Emily Croswell
Taylors Lakes
Christine Laughlin
Bonnet Hill
Celeste
Edithvale
Holly
Warriewood
Kathryn Coyne
Piara Waters
Sophie
Palmwoods
Louise Peters
Everton park
Sheri Booth
Watsonia, VIC
Alice Wraight
Ashgrove
Chloe
Banyo
Tegan Cornelissen
Redwood Park
Kimberley Krenz
Strathfieldsaye
Kaitlyn
Victoria
Lucimay Davey
Ashgrove
Tasha Weiks
Brisbane
Angela Searle
Mount Low
Rachel
Yalyalup
Ella Barresi
Mackay
Avara Nance-Kivell
Murwillumbah
Darcey
Bundall
Erin
Como
Kerry Brown
Pascoe vale south
Zachary Heaslip
Bendigo
Nerae
Albury
Danielle Mitchell
South Tamworth
Kate West
Adelaide, SA
Bronte
Everton Park QLD
Casey
Cranbourne North
Mia Steengaard
Wheeler Heights NSW
Heather McIntyre
Subiaco
Bec Bryson
Newstead
Gemma Marciniak
Croydon
Tara
Ivanhoe
Imogen Thomas
Jimboomba
Kate D
Heathmont
Georgina Smelt
Royal Park
Jessica
Deniliquin, NSW
Erika
East cannington
Kristen
Mulgrave
Erika
East cannington
Samantha Heaslip
Bendigo
Mel Carroll
Williamstown, VIC
Holly
The Gap
Sarah
Francis
Rebecca S
Mount Dandenong
Lynne Davies
Clarendon
Phoebe Martin
Albion
Susan Chen
BANKSTOWN
Carly
Coolbellup
Jade manning
Goulburn
Laura Stiles
Ormond
Deborah Krzywda
Panania
Vanessa Hobbs
Naracoorte
Elyse Flower
Hammondville
Lucy
Burwood
Catelyn Roberts
Euroa
Morgan Navarro
Wembley Downs
Christina
Duncraig
Cassie Boyd
Cootamundra
Simone King
Hawthorn Melbourne
Emma Crofts
Mount Caroline
Elley Spadaccini
Patterson Lakes
Michelle Chellappan
Noranda
Lauren
Taylor
Sally Maguire
Rosebery
Tanya Taylor
Ellenbrook
Alexandra White
Belgrave
Lizzy Kunze
Hilton
Inez
Baldivis
Tess
Diamond Creek
Leah
Tingalpa
Tess
Diamond Creek
Kelsie Docking
Yalyalup
Emily Abramowski
Huon Creek
Kirsty
Pakenham
Kaitlan Drogan
Southern River
Bernadette Clegg
Thornleigh 2120
Nicole Milham
Chermside West
Cassidy Upton
Warnbro
Alexandra Downing
Highett
George
Cheltenham
Adele Rowsell
Auchenflower
Alison
Brisbane QLD
Nicole
Milham
Megan
Wilson
Claire
South Kingsville
Stephanie Mitchell
Helena valley
Claire
South Kingsville
Sally Clarke
Eaton’s Hill
Toni Coxon
Burleigh Waters
Katy
Bassendean
Eleni maroulis
Cheltenham
Sophie Carroll
Seacombe gardens SA
Eleni maroulis
Cheltenham
Lauren Smith
Mindarie
Ulrike Senior
Ashmore
Eleni maroulis
Cheltenham
Julie
Tamarama
Megan Staeck
Darlington
Kacey Buckley
Willagee
Stephanie
Inglewood
Stacey
Bassendean
Madi
Teralba
Julia
Bronte
Zoe
Geelong
Jodie Schluter
Goondiwindi
Amy B
Newmarket
Madison Lalor
Alexandra Hills
Vanitha Vythilingam
Athelstone
Carla
Curtin
Christine White
Lakewood
Kristen Steller
Yarraville
Tamika Curcio
Mooroolbark
Darcie
Marrickville
Erin Rasheed
Latham
Tayla
Waratah
Elizabeth Templeton
Downer
Sara Hasani
Maidstone, Victoria
Kim Hely
2075
Amber K
Mooroolbark
Lauren Rice
Mullaloo
Candice
Ferny Creek
Stephanie Harding
Westmeadows
Saverina
Doncaster East
Emily Turner
Fisher
CHANTEL PEVCIC
Yokine
Pooja
Leeming
Kallie Hueske
Woomargama
Ellen
Annandale
Krista Hathway
Orange
Hollie
Marlo
Erica Singleton
Blighty
Bonnie
Hampton
Danielle
Avondale Heights
Molly Lehane
Maiden Gully
Alexandrea
Wagga wagga
Bethany Hyde
Charlestown
Emily
Innaloo
Mollie Jones, OT
Mypolonga, SA
Kelly
Highton
Emily
Darwin
Hayley Miller
Pearsall, 6055
Tara
Melville
Keira
Naremburn. NSW
Amy A
Latham
Claire Burgess
Buderim
Emily Bonetti
Bicton
Stephanie Brodie
Warrnambool
Emily Bonetti
Bicton
Jess
Mount Martha
Chadé Kemp
Bedford
Sarah Stanton
Belmore
Nicole Green
Cardup WA
Emma Mitchell
Empire Bay
Kyla
Narooma
Danielle M
Mayfield
Emily Bonetti
Bicton
Olivia
Tasmania
Rachael Bawden
Beechboro
Cara
Aranda
Dawn Ten Have
Padstow
Steph Bathie
Ringwood North
Kayla
Holt
Kate Daly
Annandale NSW
Lauren Beard
Healesville
Laura Atwell
Allansford
Laura Atwell
Allansford
Jodie Guilliamse
Ferndale
Steven Ten Have
Padstow
Nikki
Claremont
Jennifer
Hammond Park
Sarah Grimshaw
Morwell
Claire Burgess
Buderim
Robyn
Freshwater, NSW
Sarah Kearney
Torquay
Sarah Barraclough
Geelong
Lucy Crafter
Morphett Vale
Janette McAuley
Dalyellup
Charlotte Hawthorn
Thornlands
Jessica
Rockhampton
Katie Wall
Wollongong
Tash Davis
Wollongong
James Docking
Sorell
Sarah Augello
Hillside
Karyn Codman
Spring Hill
Gabrielle Yeo
Whitemark
Chelsea Wholohan
Hartley Vale
Laura Chesson-Williams
Baldivis
Katie Wall
Wollongong
Nicolle
Connolly
Kate Andrewartha
Highgate
Ashlee Brient
Summerhill
Annie Lowe
Parkdale
Kirsty Dodt
Mount Pleasant
Adrian Thompson
Paddington, NSW
Hannah
Bellerive
Rosie McMinn
Doubleview
Louisa Docking
Sorell
M smith
Urrbrae
Amanda Burge
Wagga Wagga
Julie
Wheatsheaf
Benita Samuel
Burwood
Chloe
Auchenflower
Emily
Avoca Beach
Kelly Talty
Broadbeach
Benita Samuel
Burwood
Melissa Seth
Morley
Emmie Soekov
Clarence Gardens
Leanne Kearney
Paddington, NSW
Adele
Boneo
Claire Krawczyk
West Croydon
Matthew walsh
Wollstonecraft
Nell Casey
St Leonards
Briony Simpson
Bronte
holly meade
Mount duneed
Nikki Etheridge
Orange
Gilly
South Mackay
Sarah Lewin
Coolangatta
Jacquie
Traralgon
Sarah Barton
Somerville
Cathryn Weymouth
Reynella
Hannah Palmer
Little Billabong
Adele
Boneo
Madeleine
Crafers
Rosie Carroll
Traralgon
Iro Trimmer
Moorabbin
Sam
Hughes
Amy Mitchinson
Glen Iris
Hannah Finch
Berry
Jamie Batten
Coolbellup
Elyse Moore
Preston
Erin
Earlwood NSW
Chaye Mortimore
Hamersley
Phoebe R
Kalinga
Rochelle Coggan
Glenbrook
Brit S
Launceston
Kate Whyte
Brisbane
Chelsea Baillie
Toorak Gardens
Meagan
Bentleigh
Amelia
Como
Bek Russell
Cairns
Patricia Walsh
Wollstonecraft
Katherine
Blackburn
Kristin Peixoto
Geebung
Amy Jenkins
Kew East
Claire Watson
Inglewood
Marzia Rossetto
Murrumbeena
Ilona Hamilton
Joondalup
Belinda Fisher
Leeming
Jenna
Killarney
Claire Lloyd
Mandogalup
Samantha M
Pearcedale
Ellie
Piara Waters
Jemma OReilly
Currimundi
Tammi Edwards
Wattle Grove
Taleitha
Moss Vale
Sowmya
Sydney
J. CONVERY
Kotara
Mandy Loftus
Canterbury
Ruth
Coolum Beach
Sarah Meacham
Canungra
Ashleigh
Piara Waters
Mel Ko
Mentone
Bianca Schultz
Aberfoyle Park
Amander
Ballarat
Jodie
Karrinyup
Crystal Brown
Bedford
Sarah Martin
Grovedale
Rachel
Haddon
Rebekka Schutt
Wangaratta
Clare
Tamworth
Rachel Murray
Wagga Wagga
Belinda Howard
Embleton
Josephine
Adelaide
Monica
Albion
Carla
Lang Lang
Lisa
Altona north
Mel Williamson
Mornington
Marta Preston
Kensington
Petina Dagan
Caboolture
Eimy Pham
Firle
Michelle
Glenfield
Fiona
Kirrawee
Kesya Johnson
Denham Court
Lucy Candy-Watson
Newhaven
Kellie
Carlisle
Liz Mills
Mayfield West
Felicia
Geraldton
Amanda Inness
Earlwood
Laura Kistemaker
Tallai
Jessica Flynn
Dhurringile
Jessica Barrett
Shelley
Annie-Kate Vann
Windsor
Hayley Forrest
Port Kennedy
Georgia Kelly
Stafford
Tara Burrows
Wollongong, NSW
Jye
Oakleigh
Taylah
Beverley
Catie Williams
Kirwan
Jess McAlpine
Yangebup
Alexandra
Klemzig
Kylie Holmes
Kalangadoo
Christine
Geelong West
Kate Jurd
Moorooka
Steph Ricciardello
Palmyra
Katie
Banks
Melanie Prentice
Madeley
Brooke Garrett
West Footscray
Tori Harding
Prospect Vale
Jenna Larkin
Wagga Wagga
Kylie
Kewdale
Sally Robertson
Camp Hill
Katherine
Dianella
Sabrina Males
Mount Eliza
Kiara Smith
Queenstown
Rebecca
Pearsall
Amy Gordon
Chifley
Holly
Forde
Laura Martell
Hawthorne
Holly
Forde
Kaylee Hyland
Palmyra
Angela Newing
Myaree
Courtney
Seaford
Rebecca
Wembley downs
Tess Wilkinson
Dianella
Loren Cheles-McLean
Lismore
Shelby
Bayswater
Mikaela Williams
Mount Claremont
Jessica Moss
Port Macquarie
Gemma H
Kellyville
Kate Reynolds
Geraldton
Jeanette lyons
Lesmurdie
Belinda musico
Cecil Park
Jeanette lyons
Lesmurdie
Carly
Stanmore, NSW
Abbie
Balhannah SA
Steph Cascone
Eltham North
Jessie Walsh
Beeliar
Brianna
Bathurst
Jessie Walsh
Beeliar
Emma
Mooroolbark
Hanscamp
Malvern
Fiona Carr
Red Hill
Melissa Payne
Bulla
Emma
Ivanhoe
Hannah Williams
Hadspen
Emma Wicks
Moore Creek
Hannah
Carroll
Madeline Stockwell
Reedy Creek
Michelle Davis
Seaford Heights
Courtney Woodford
Queanbeyan
Mel Smith
Drouin, VIC
Madeline Stockwell
Reedy Creek
Alyce
Terrey Hills
Jess
3058
Alicia
Helensburgh
Jemma Keeves
Swan Hill
Catherine
Belgrave
Lauren N
Avondale Heights
Elyse Munari
Campbelltown
Jemma Keeves
Swan Hill
Rebecca Swindells
North Lake
Lorena
Burdell
Abbey Blakely
Strathdale
Amanda Lindon
Birkdale
Tameka
Rokeby
Rachael Chung
Naremburn
Kate
Cornubia
Katina Dukellis
Armstrong Creek
Hayley Parolin
Brisbane
Hannah Silk
Maryborough
Holly
Sabina River
Adele McMahon
Southern River
Emma
Charlestown
Meg Reynolds
East Toowoomba
Amy Scarr
Mermaid Waters
Erin
Footscray, Victoria
Micaela
Petersham
Gemma
Baldwin
Tamara
Rivervale
Ayla
Caldwell
Emma Rhodes
Yowie Bay
Monica Leung
East Fremantle
Briana Amy
Diamond Creek
Lauren
Keilor
Beth Hazelden
Australind
Zoey Wicks
Aspley
Kelly
Ferntree Gully
Dr Jennifer Gale
4817
Michelle M
Enoggera
Emma Rhodes
Yowie Bay
Meggie Anderson
Kingston
Hannah
Subiaco
Rachel
Dianella
Marissa Neal
Springfield Lakes
Naomi r
Mickleham
Cassandra McKenzie
Tamworth
Stephanie Sutherland
Greensborough
Shona Brennan
Riverton
Juliette Szabo
Kaleen
Ros J
Craigieburn
Naomi r
Mickleham
Julia
Chirnside Park
Bree Metcalf
Eden Hill
Toni Trevor
Melbourne
Carly
Wodonga
Natasha
Mitchelton
Jess Bennett
Moonta
Laura Ellis
Bundaberg
Sarah Krull
Mount Colah
Ashleigh
Sebbens
Emily Beach
Kings Langley
Jen
Melbourne
Jess Bennett
Moonta
Christina Russell
Mountain Creek
Lara
Vincentia
Belinda
Wembley Downs
Gabrielle Arancelovic
Ceduna
Amelia Damke
Melbourne
Cassandra McKenzie
2340
Grace
Nudgee
Annie Higgins
Warrnambool
Amy
Frankston
Trish
Doubleview
Tahlia Ross
Tasmania
Helen Hughes
Reservoir
Chloe
Highton
Chloe
Highton
Mikhala Stacey
Bennett Springs
Hayley Kotkis
Greenwood
Rhylee Sulek
Varsity Lakes
Ash
Randles
Shania Clayton
Maddingley
Maisie Kumar
Mount Lofty
Jenna
Maitland
Katrina Galati
Wembley
Lauri Moss
Mount Louisa
Karly
Essendon West
Amanda Woodward
Aveley
Thyzara Griffith
Singleton
Michelle
Box hill
Olivia palazzol
Maribrynong
Cheryl Newton
beacon Hill
Lucie
Maiden Gully
Emily Warrener
Inglewood
Jemma Bosganas
Frenchs Forest
Courtney Barnes
Wyndham Vale
Ashleigh Mitchell
Hamilton Hill
Grace
Waikiki
Mikaela Hawkins
Ferny Hills
John Albu
Maribrynong
Lauren Draheim
Coorparoo
Jess Buckham
Modbury heights
Renee Alchin
Port Macquarie
Liana Valente
Lavington
Bryndyll Loughrey
Mitcham
Jess Rumble
Caversham
Victoria
Bertei
Jade Atkinson
Gosford
Steph
Ringwood North
Maddy Parker
Cleveland
Jeff Loughrey
Mitcham
Samantha Stewart
Roleystone
John Albu
Maribrynong
Sarah jones
Bethanga
Georgia Hewison
Watson, ACT
Georgia Hewison
Watson, ACT
Meghan Peat
Heathridge
Jennifer Phillips
Salisbury, QLD
Michelle
Banksia Grove
Harriet Smith
Carina Heights
Elie
Central coast, nsw
Katie Stephens
Oak Park
Nikki Capes
Woodvale
Karlee
Willow Grove
Tina D
Sutherland
Please sign below;
Mealtimes Our Offerings
