An Open Letter to Uncle Toby's, Woolworths, Coles and IGA Regarding Uncle Toby’s Vanilla Cheerios
Dear Uncle Toby's, Woolworths, Coles and IGA,
We are writing to share our concerns about the recent loss of Uncle Toby’s Vanilla Cheerios (also known as Low Sugar Cheerios) from Australian stores, and to ask you to consider restoring them to the cereal aisle.
I am Dr Kyla Smith, Paediatric Dietitian, and I represent thousands of Australian parents who are devastated to lose this cereal. I have spoken to so many parents who buy this cereal every week to serve at breakfast and as a snack, and who panic-bought remaining stock once they were alerted to the discontinuation.
There is also significant support for this cereal from paediatric nutrition experts across the country. You will find these names at the bottom of this letter.
We understand that space in the cereal aisle is highly competitive, but Vanilla Cheerios are unlike any others.
Here’s why we love them:
- It’s one of very few cereals that have less than 10g of sugar per 100g. In comparison, Honey Cheerios contain 4.3 times as much sugar (17.8g/100g) and the Original Cheerios contain 3.5 times as much sugar (14.4g/100g) as the Low Sugar version.
- The Vanilla Cheerios have more fibre per serve than the other varieties and more than most other cereals, with a whopping 5.1 g per serve. This is about 30% of toddler’s (1-3 years), 25% younger children’s (4-8 years), and 20% of an older children’s (9-13 years) daily fibre target.
- They are one of the only calcium containing cereals, which is important for dairy-free children.
- The Vanilla Cheerios are significantly fortified with iron, equivalent to Weet-Bix.
- The shape and texture is incredibly helpful for young children practicing pincer grip when softened with milk or eating as a dry snack.
- There are no other dry snack options like this cereal.
- This cereal is an important and nutritious safe food for many neurodiverse children. It is not easy to find a plain, dry, white coloured food that packs a nutritional punch like these.
With the growing focus on healthier food options right across the supermarket aisles, we believe there’s a real opportunity for a supermarket to differentiate themselves by offering this product as an exclusive, in order to appeal to Australian parents who are conscious about what they feed their kids.
I’d love to speak more to you about this.
Kindest,
Dr Kyla Smith, APD, AN
Paediatric Dietitian
Supported by:
Dr Gemma Coleman
Paediatric Dietitian
Kat O’Brien
Paediatric Dietitian
Gina Journet
Paediatric Dietitian
Dr Laura Stephens
General Paediatrician
Ashleigh Doig
National Manager Health and Wellbeing
Chealsea Green
Nutritionist
Lana Hirth
Dietitian
Dr Asha Ford
GP
Dr Rebecca Bennett
Public Health Nutritionist
Karis Glavinas
Senior Dietitian
Lauren Georgiou
Dietitian
Rebecca Stafford
Senior Dietitian
Vinitha Rodwell
Dietitian
Gemma Vine
Paediatric OT
Dr Romi Gordon
GP
Dr Kaitlin Duell
Paediatrician
Dr Amanda Gibbons
GP
Jessica Flynn
OT
Dr Danielle Scoones
Paediatrician
Bonnie Dorise
Paediatric Dietitian
Emily Akkari
Paediatric Dietitian
Stephanie Boschert
Paediatric OT
Maddy Pendlebury
Senior Dietitian
Nat Reeves
Paediatric SP
Dr Bridget Lloyd-Fox
GP
Rachael Zammit
Maternal and Child Health Nurse
Cameron Dann
Child Health Nurse
Amie Saunders
Specialist School OT
Dr Natalie Johnston
GP
Kelly Jones
Dietitian
Erikka Hennessy
Dietitian
Stacey Scheepers
Senior Dietitian
Dr Racheal McDermott
GP
Sammy Stanton
Dietitian
Dr Juliana Spitz
GP
Alexandra Burke
Dietitian
Melissa Gwizd
Dietitian
Caitlyn Lewis
Dietitian
Sarah Meacham
Dietitian
Dr Victoria Smith
GP
Annie Sharp
Paediatric Pharmacist
Sian Visser
Paediatric Dietitian
Jen Nicholson
Physiotherapist
Dr Emalie Rosewarne
Dietitian
Hannah Reichstein
Dietitian
Chloe O’Sullivan
Senior Dietitian
Mylie McMahon
Paediatric Dietitian
Abby Jane
Paediatric OT
Haleigh Gray
Dietitian
Stacey McCartney
Dietitian
Kylie Mustow
Paediatric Dietitian
Jess Clement
Speech Pathologist
Claire Geroga
Dietitian
Lucimay Davey
Dietitian
Munise Bozkurt
Dietitian
Ashlee Gray
Dietitian
Bek Schutt
Dietitian
Dr Jennifer Gale
Paediatric Registrar
Dr Emma Neals
GP
Maddie Wray
Dietitian
Dr Jennifer Wilson
GP
Britt Stokes
Dietitian
Olivia Di Florio
OT
Caitlyn Tom
Diabetes Educator
Imogen Clarey
Paediatric Feeding Speech Pathologist
Maddy Pendlebury
Senior Dietitian
Lydia Harper
OT
Dr Emily Hatwell
GP
Felicity Jones
Paediatric Nurse
Caitlin Moran
Dietitian
Kate Grant
Dietitian
Pallavi Nagpal
Dietitian
Emma Foster
Dietitian
Dr Georgia Nunn
GP
Sam Clarke
Paediatric Dietitian
Azar B-Nejad
Senior Dietitian
Ashleigh Mitchell
Nutritionist
Meg Warren
Paediatric OT
Alexandra Harman
Dietitian
Laekin Rose
Dietitian
Co-signed by 6847 others:
Paula Little
Felixstow 5070
Cassandra Marincus
Barmera
Emily Williams
Aubin Grove
Marli Woods
Highton
Megan Cocks
Freeling SA 5372
Belinda Smith
Willoughby
Kate Chang
Aberfeldie
Maria Matheson
Cloverdale
Kate McNeil
Yeronga
Ashlee Nunes
Penrith, NSW
Olivia
Noranda
Morgan
Camp Hill
Lara
Hampstead Gardens
Amelia McMurray
Cardiff South
Daniel
Tralee
Tegan
Alexandria
Catherine
Hobart
Tyler Aufderheide
Highbury
Rebecca Evans
Spearwood
Andrew
Lambton
Mia Campbell
Mosman
PriscillA Froud
Heathridgw
Emily Donovan
Footscray, 3011
Samantha
Karrinyup
Jordyn
Ballarat, VIC
Jessica R
Hadfield
Kate Coventry
Seaforth
Maddi
Geelong
Jaimee Wood
South Yarra
Jessica
Rockhampton
Gia C
Newport
Sarah Halliday
Rosanna
Ella Cross
4017
Kirsty Bloxsom
Rockhampton
Emma OMalley
Greensborough
Stacy Buttigieg
Kardinya
Chrisi Lambos
Henley beach SA
Rebecca Spry
Howrah
Carla mcintosh
Harrisdale
Natalie Ensly
Caversham
Ellie Roberts
Cromer
Rachel
Warwick
Eva Balogh
hocking
Amelia Mostek
Zetland NSW
Amy
Kew
Sally
Kenmore
Kirby
Jansen
Leila
Brighton
Rachel Scoular
Neutral Bay
Andrea lyon
Kingswood
Michelle Papalii
Seven Hills
Stacey
Maiden Gully
Tess
Surrey Hills
Alison Brogan
Wyee
Krystal Friend
New Lambton
Rebecca Dalleywater
Yass
Jacinta chapmam
Gnowangerup
Kylie Baunach
Alderley
Brigid Pyne
Richmond
Camila
Teneriffe
Katy
Winthrop
Grant Botfield
Narara
Megan Stirton
Montmorency
Aleisha
Harrisdale
Em J
st kilda
Jemma Thomas
Katanning
Emma
Altona
Jessica Hankinson
Koongamia
Tori Edwards
Annandale NSW
Emily
Canberra
Kristy Leitch
Kirrawee
Katie
Holland Park
Mollie Templeton
Ocean Grove
Bella daley
Bundoora
Chris
Davies
Addie
Springfield Lakes
Melissa Routledge
Surfers Paradise
Jade S
Yarraville
Bryce Edwards
Woronora Heights
Rachel
Haddon
Tammy M
North Perth
Alice
Newcastle
madeleine
Croydon North
Justine
Koorda
Ashleigh Fitzpatrick
Dianella
Sara B.
Ashfield
Jazmine Blackhurst
Beldon 6027
Erlyn Dawson
Bicton
G.Sewell
Blacktown
Sarah Morton
Kanahooka
Madelaine Scoble
Brabham
Gwen Flinders
Toowoomba
Tanya
Piara Waters
Rebecca North
Newtown
Wynny Ball
Australind
Rachael Mowatt
Jindalee
Casey Nolan
Warners Bay
Elizabeth Smith
Dianella
Claire Dux
Gaythorne
Georgia Clarkson
Como
Pamela Zaharias
Greensborough
Courtney Brien
Riddells Creek
Alice
Highgate Hill
Morgan Anthony
Clarkson
Ashlee Audino
South Bunbury
Alyssa Savage
Darch
Melissa Gage
Galston
Melissa Thomas
Enoggera
Catherine Fragomeni
Mt Hawthorn
Kirsty
Oxley
Angela
St Georges Basin
Dr Cindy Lau
Lane Cove North
Katherine hickey
Brighton
Peta
Bullcreek
Isabelle Jackson
Doubleview
Dr Cindy Lau
Lane Cove North
Kaitlyn Carroll
Greenhills Beach
Jessica Wheatley
Kincumber
Elise Jones
Ascot Vale
Aimee Martel
Beverley Park, NSW
Ella Bailey
Mount Gambier
Erin Huttenmeister
Camp Hill
Alissa K
Queens Park, WA
Jessica
Newport
Rosemary
Baulkham Hills
Emma McGhee
Port Macquarie
Grace Vocale
Rye
Michelle Fuery
Everton Park
Laura Brennan
Kingsville Victoria
Courtney Jones
Baldivis
Natasha Alexandrides
Marino
Cherelle
Jose
Brooke Treble
Yokine
Lauren Bowden
12 Nardoo Crescent Thirroul
Louise
Mornington
Libby
Estella
Fiona Burman
Carrum Downs
Amelia Mostek
Zetland- Sydney
Kylie Nukanuka
Mandogalup
Georgia Favre
Treeby
Emma
Sunbury
Pru Fraser
Alexandra
Cherie Newton
Bassendean
Caitlin Yap
Willetton
Aimee
Grovedale
Courtney Morrison
Geelong West
Elizabeth White
Concord
Ashley freya
Geographe
Candice
Hobart
Celia Phan
HOLT
Jessica
5008
Kristy Wilkinson
Harrisdale
Taylor Dahl
Gaythorne
Megan Carrick
Coburg North
Janice Ellis
Subiaco 6008
Emily-jane Joyce
Young NSW
Keely Williams
Nedlands
Amelia Aldet
Bentleigh East
Ebony Williams
Scarborough
Cassandra
Narara
Holly Just
Lesmurdie
Zoe Darling
Tusmore
Gabby Howard
Morley
Luna Brooker
Gymea
Steph
Chelsea
Vy Goncalves
Bedford
Georgia Goodwin
South Morang
Kaitlyn Gasparini
Mount Gambier
Michael Gill
Evatt
Michaelie Smith
Lochinvar
Ella Sleegers
Bicton
Morgan Gillham
Corrimal NSW
Shuling
Ballajura
Telisha
Jindalee
Emma
Edwardstown
Emma
Edwardstown
Lauren
Holland Park
Olivia Zoetelief
Kununurra
Lauren
Iluka
Miranda Lee
Reedy Creek
Christine A
Wandi
Natasa Borkovic
Aubin Grove
Shannen Genc
Aintree
Hannah
Glen Forrest
Amy
Mindarie
Renee
Baldivis
Emma
Greenmount
Sarah Bekavac
Doubleview
Lauren
Treeby
Jayne Bottomley
McKenzie Hill 3451
Jacqueline
North Strathfield
Anita Nation
Torrensville
Isabel Critch
Wandi
Jacqueline
North Strathfield
Michelle
Craigie
Georgia Buckland
Wagin
Anita
Bowral
Gabrielle McClean
COLLAROY
Cathryn Scutter
Seaton
Kate Newman
West Busselton
Cathryn Scutter
Seaton
Debra Withers
Mount Annan
Jessica Hayhurst
Byford
Hayley
Wantirna
Luke Ryan
Camden
Bronwyn Schilg
Colonel Light Gardens
Emma Craven
Gidgegannup
Kate Baune
Edgewater
Lauren mitshabu
Taylor
Lauren Ryan
Camden South
Ashleigh Leung
Northmead
Emma-Lee Totterdell
Mandurah
Sophie Galati Rando
Yangebup
Emma Moffat
Stirling
Jessica
Cottesloe
Stephanie
Blackburn North
Belinda freap
Dwellingup
Lauren Neiman
Beechbori
Bronwyn Schilg
Colonel Light Gardens
Leeanne
Haynes
Ainslie TebbsSmith
Dural, NSW
Amy Padua
Harrisdale
Sophie Sinagra
Gosnells
Kaitlin
Drouin
A Cannon
Ballajura
Natalie Bowring
North Fremantle WA
Jess Lally
Langford
Jessica Liland
Willagee
Jessica Andrews
North Coogee
Megan
Joondalup
Eilif Liland
Willagee
Tammy Page
Duncraig
Sarah Stubbefield
Greenwood
Chloe Plant
Mount Low
Maddy Seymour
Croydon
Emily De Kryger
Batesford
Lauren
Greenwith
Catie Dunlop
Mitchelton
Melissa Warren
Carine
Kiri Hussey
Melville
Nora Conneely
Belmont WA
Renee
Success
Alysha
3220
Sophie De Cerff
Kinross
Megan
Windsor Gardens
Robert Matczak
Batesford
Robert Matczak
Batesford
Abigail Hutchison
Belrose
Dr Ufaq Qazi
Wembley
Stephanie Shore
Leichhardt
Kayla Powell
Waterman’s bay
Miranda Morningstar
Frankston
Daneaka Walder
Esperance W.A
Jacqui Meares
Dongara
Kerryn Moulton
Croydon North
Sara Reffell
Edgewater
Amy Duthie
Karrinyup
Carol O’Malley
HUGHESDALE
lucy Barbour
Dickson
Janelle Davis
Wembley Downs
Dan Alderson
Seaford
Lizette Robles
Martin
Lisa Crugnale
Bayswater
Hayley
Hamilton Hill
Lorraine Galea
Oxley Park
Lucie Taggart
Brighton-Le-Sands NSW 2216
Alexis
Leeming
Tara Barker
Terrigal NSW
Rebecca Webster
Butler
Hannah Castle
Subiaco
Genevieve Allsop
Carina
Elise disher
Richmond
Vanessa Dobbs
Hamilton hill
Ebony McKinley
Caringbah
Sarah Bennett
Wembley
Madeleine
Clarinda
Hayley Sussman
Bogangar
Tarryn
Kinross
Emily Baird
Castlemaine
Chelsea
Mullaloo
Edwina W
Thornleigh, NSW
Charmaine
Mount Hawthorn
[email protected]
Maylands
James Veall
Rose Bay
Evonne
Reservoir
Katrina
Ferntree Gully
Emily Stewart
Nedlands
Heather White
Kelmscott
Emily
Benalla
Jaime Read
Two Rocks
Shufen Tan
Willetton
Georgina
Minyama
Ellen Bashall
KEWDALE
Nara Wilkinson
Cooee Bay
Emily Brown
Lane Cove
Elizabeth Duffy
Seaford
Katie Hall
Dianella
Gemma Lyons
Hocking
Anna Miolin
Doubleview
Marta Assad
Sydney
Sheridan Hockley
Mudgeeraba
Sheridan Hockley
Mudgeeraba
Hannah Cz
Kingsley
Maja Pietranik
Greenmount
Samantha Sekuloski Sekuloski
Connells point
Laura Jeffs
Kalamunda
Gabby Wild
Singleton
Emma Helyar
Woodvale
Alexandra Peake
North Brighton
Alex Goman
Jamboree Heights 4074
Rachael
Serpentine
Chloe Barbour
Mundubbera
Annabel Palmer
Ladysmith
Stacey J
Pascoe vale
Tegan Conn
Hobartville
Rachel
Willagee
Renee L
Lesmurdie
Megan
Morley
Tash Samy
Hunters Hill
Tarah Tsakonas
Sunbury
Shawn Majeski
Thrumster
Alexandra Qazi
Wembley
Ciara Fariss
Bicton
Praj
Floreat
Daniela Leschot Maffei
Wembley
Kellie Keehan
Mayfield 2304
Kelly Leoncini
Ballarat
Rhiannon McLeod
North Epping NSW 2121
Meg Thompson
Melville
Emily Wright
Charleville
Cecilia Kethees
Norwest
Jia
Leeming
amie churack
Leeming
Rebecca
Aveley
Steph
Karana downs
Tarryn
Helena Valley
Julie Hughes
Innaloo
Rachel Forlonge
Kallaroo
Kirsten Schubert
Baldivis
Chiara Hughes
PADBURY
Erin
Stanley
Jocelyn Hansson
Kingston
Madison McCleary
Coogee
Elizabeth Sanders
Leichhardt
Phoebe Anderson
Nedlands
Ruby Yee
Lidcombe
Ashlee
Port Augusta
Kate Fagan
Manifold heights
Kelly Arnott
Murrumba Downs
Alice Hook
5038
Abbey Locke
Kewdale
Jennifer Joyce
Arana Hills
Katelyn Wilkinson
Collinsville
N Ovens
West leederville
Nicole
Unley
Shauna McCarthy
Westminster
Tram Cao
West Pennant Hills
Jayne stokes
Mornington
Jamie Burnside
Blackbutt
Caitlin O’Neill
White Gum Valley
Jacinta cox
Campbelltown
Angela Donaghy
Banyo
Amanda Wallnedal
Maylands
Cheryl Borlase
Piara waters
Georgia Bignell
Coolbellup
Ash Munro
Baringa
Molly Byers
Cloverdale
Cathryn Cassisi
Canning Vale
Molly Byers
Cloverdale
Rebecca Forrest
Varsity Lakes
Emily Mallison
THORNLEIGH
Tayissa Sweetlove
Perth
Bek Ferguson
Belgian Gardens
Braden
Beldon
Courtney Atwell
warrnambool
Belinda Airey
Duncraig
Shirley Hamlyn
Richmond
Jessica Lilley
Balgowlah
Kassie Giltrow
Bluff Point
Lauren Karpewycz
PARKWOOD
Shanyn Thomson
Coomera
Christie Hung
Quinns Rocks
Ellen
Mont Albert North
Georgia
Narrabundah
Jacqueline Mcelwee
Hillarys
Ashlee Van Brandwyk
Manly
Sarah Randell
Padstow NSW
Rachel Sidoti
Macquarie Park
JadeG
Brompton
Brooke
Happy valley
Kristy
Dwellingup
Lauren Hill
Newport
Kayla Luies
Seaford Heights
Susie Fernandes
Moonah
Maddison Johnson
Minlaton
Rebekka Cameron
Golden Grove
Carly Murray
Altona Meadows VIC
Leah Arnold
Padbury
Alexandra Shilton
Pascoe Vale
Ashley
Leppington
Annalisa Smith
Altona
Abby L
Broome
Stacey Whitelock
Ballarat
Charlotte
Byford
Michelle van der Meer
Gwelup
Alicia Hobden
Greystanes
Sarah Hyland
Yokine
Emma Paterson
Wandi
Hannah
Officer
Mel
NEWINGTON
kiki
Tempe
Hannah Reintals
Panorama
Stephanie Andrijasevich
Landsdale
Romy Perrie
Mentone
Anna Barnao
3136
Pamelpreet
Banyo
Laura
Trafalgar
Gabriella Martini
Tuart Hill
Jenny Baynes
Buddina
Teresa Hook
Thornlie
Monique Cormack
Mosman, NSW
Nadine Altas
Glen Iris
Nadine Altas
Glen Iris
Marko
Taylor ACT
Katelyn Isard
Wellard
Sarah Brockhouse
Campbelltown
Vanessa Bell
Eltham
Amanda
Dardanup
Emma Yap
Richmond
Kellyne
Sunnybank Hills
Chloe Richards
Palmyra
Erlyn Dawson
Bicton
Mina
Northcote
Rachel Hill
Ryde
Jessica
Middle Park
Alexa Grace
Oak Flats
Farah
Somers
Elyce Tanswell
Sydenham
Olwyn Mouritz
Doubleview
Bella Mitshabu
Taylor
Kate
Stirling WA
Holly Roberts
Lilyfield NSW
Rahni Hooker
Alfred Cove
Vanessa Lightfoot
Griffin
Skye
Aspley
Adam
Kirrawee
Camila
Lane Cove
Amanda mauceri
Quakers hill
Sara Cameron
Broadbeach waters
Dan C
Hornsby
Kristin
Manning, Perth WA
Stacy Buttigieg
Kardinya
Lydia Newton
Busselton
Alexandria Friend
Griffin, QLD
Catarina Wylde
Palmyra
Amy O’Farrell
blaxland
Naomi Steele
Kirrawee
Georgia Hunt
Cheltenham
Abbie Watkins
Arthur River
Allie
Severin
Cecilia
North Fremantle
Ebony Williams
Bendigo
Phoenix Rolls
Ashgrove
K Chris
Millswood SA
E Di Battista
Banya
Alex Poll
Mooroolbark
Victoria Hunt
Bonbeach
Kelli Sutherland
Geebung
Maree
Googong
Madison
Highfields
Natalie
Caroline Springs
Tim Millott
Summer Hill, NSW
Colleen Carney
Hilton
Amber Prunster
Newstead
Dani
Rose Bay
Kate
Caboolture
Alicia Wilson
Mount Lawley
Courtney Battye
Yallingup Siding
Sammy
Skye
Josie Metcalfe
Mount Hutton, NSW
Claudy Spencer
Brighton east
Elyse pullella
Piara waters
Jenni Bennett
Woodvale
Nick
Alexandria
Hannah Gower
Piara Waters
Rozanne Palma
Prospect SA
Sue
Hamilton
Michael
Hamilton
Bridie Young
Coorparoo
Hannah Jordan
Happy Valley
Michelle Chiu
Hornsby
Kirsten Kissock
Inglewood SA
Jacqui Atkins
Melbourne
Kimberley Speering
Greenwood
Alyce Baker
Taylors Lakes
Emer Oloughlin
6101
Natalie W
Dee Why
Kara Hams
Dalyston
Rachel Pons
Miranda
Si Tran
Sunshine
Please sign below;
Mealtimes Our Offerings
