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Kiddylicious Banana Fruity Puffs | Chewsday Review

Another week, another food for babies to practice their self-feeding. I tell you what, food companies are getting smart with their marketing and really getting on the Baby-Led Weaning bandwagon. Today's product is Kiddylicious Banana Fruity Puffs.

Ingredients

Positives

Negatives

Fat content (11.3g/100g) is above healthy guideline recommendations of less than 10g per 100g.
The taste. Ugh These look a bit like cheezels or cheese flavoured puffs, but deliver a very odd banana taste. Not what I was expecting at all. Most of the bubbies I work with don’t seem to mind it though.
No description of iron content, despite being iron fortified. I suspect this means there’s very little iron actually in it!
These puffs are $135/kilo. For puffed corn. Hmmm…

Marketing

‘For kiddies 7 months and older.’ It has a definite bite and dissolve texture, which is useful for teaching biting and chewing skills.
‘Made with real fruit.’ Except that’s 14% banana powder, which works out to 1.4g of fruit in a whole packet of puffs. Suffice to say that this is negligible in the scheme of things, meeting only 1.2% of daily fruit requirements
‘No added sugar or salt’ This is impressive.
‘Gluten, wheat, nut, sesame seed and egg free.’ Good for kids with diagnosed allergies.
‘Grown ups love them too.’ Hmmm I think is quite unlikely…