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CR The No Nasties Project 50% Less Sugar Choc Bombs

No Nasties Project 50% Less Sugar Choc Bombs | Chewsday Review

Today, I’m looking at the No Nasties Project Choc Bombs. Are these ‘50% less sugar’ crunchy chocolate bombs the breakfast cereal we’ve been looking for, or are they just Coco Pops in disguise?

Ingredients

Positives

Contains added iron and B vitamins. Many breakfast cereals are fortified with iron, which is helpful as iron can be a tricky nutrient for lots of kids to get enough of, especially if your kiddo is in a meat refusal phase.
As expected for a breakfast cereal, these Choc Bombs are low in fat and saturated fat.
The sugar content of No Nasties Choc Bombs (13.4g per 100g) is less than half that of Kellogg’s Coco Pops (32.4g per 100g). Although, it has 4.5 times more sugar than my trusty Weet-Bix (3g per 100g) and will still taste sweet due to the addition of sweeteners (Erythritol and Stevia). Even though it isn’t sugar, consistent exposure to super sweet flavours isn’t ideal for little ones, so I wouldn’t call this a true positive.

Negatives

Marketing

“50% less sugar.” – Yes, these have 50% less sugar than Kellogg’s Coco Pops. However, the added sweeteners mean your kids are still exposed to extra sweet flavours. There isn’t an obviously ‘better’ choice between sugar or sweeteners, and opting for products containing sweeteners is not my standard recommendation.
“Source of B-vitamins and iron.” – True, it contains added B-vitamins (niacin, riboflavin, thiamin, folic acid) and iron. This can help if your little one struggles to eat enough meat or dairy foods.
“The ultimate chocolate crunch.” – I’m sure they are as crunchy as the rest of the cereal aisle. With only 4% cocoa powder, ‘the ultimate chocolate crunch’ might be a bit of a stretch.

Alternatives

I wouldn’t recommend this as an every day cereal due to the low fibre content, price and super sweet flavour. However, if your family eats Cocoa Pops regularly, the No Nasties Project Choc Bombs will give a similar taste with less sugar.
My top picks are Weet-Bix or oats which are low in sugar and high in fibre. For flavoured options, I’d suggest Low Sugar Vanilla Cheerios or Sultana Bran.
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