Uncle Tobys Nat Bears Breakfast Cereals Honey flavour | Chewsday Review
This week I’m taking a closer look at Uncle Tobys Nat Bears Breakfast Cereals in Honey flavour. They look like a biscuit but they’re called a breakfast cereal. Let’s find out whether this product is cereal disguised as a biscuit or the other way around.
- Whole Grain Oats (48%), Rice Flour, Honey (16%), Sunflower Oil, Flavour, Vitamin E.
- Almost half of the product is oats.
- Vitamin E is commonly added as a preservative in products containing oil.
- Allergens: Gluten.
- May contain: Egg, Milk, Soy and Tree nuts.
- These biscuits are just within recommendations at 14.7 g of sugar per 100g. This comes from the honey, which counts an added sugar, but is less than other honey flavoured cereals like Crunchy Nut (31.3 g/100 g) and Honey Cheerios (17.8 g/100 g).
- These are within guidelines for salt and saturated fat.
- Thanks to the oats, these have 2.1 g of fibre per serve, which is ok but not amazing. Keep in mind that Weet-bix Little Kids have 4.1 g per serve, and Uncle Tobys Low Sugar Cheerios have 4.8 g per serve.
- These aren’t fortified with iron, like some other cereal foods, which is a real shame. Iron is a tricky nutrient for young children, so I would have loved to see a fun but fortified biscuit
- These are so expensive. It’s $6.50 for 6 bears, or almost $40 per kg. Homebrand oats are usually less than $2 per kg. You’re clearly paying for the time taken to shape them into bears.
- “4.0 health star rating.” I suspect if these were higher in iron and fibre this would be higher.
- “No spoon? No problem. Just dip in milk and bite.” This is kind of interesting, but I can’t comment on how much these actually hold their shape once dipped, or if the honey makes them sticky to hold.
- “Made with natural wholegrain oats.” True, but only about half of these are actually oats.
- I’m still not sure what these are trying to be. I’m leaning towards biscuits disguised as cereal. As a biscuit, I think they’re a good (albeit expensive) option. As a cereal, they’re a little higher in sugar than I’d prefer. If they were fortified with iron, I’d also be more of a fan.
- Compared to Weet-bix, Low Sugar Cheerios, and rolled oats, these are lower in fibre and higher in added sugar, so not my first choice.
- You could offer these as a breakfast sprinkle to add variety and interest to Weet-bix or rolled oats.
The composition of food products changes regularly. The nutritional values of the products in this Chewsday Review were correct at the time of publishing.
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