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CR Uncle Tobys Nat Bears Breakfast Cereals Honey

Uncle Tobys Nat Bears Breakfast Cereals Honey flavour | Chewsday Review

This week I’m taking a closer look at Uncle Tobys Nat Bears Breakfast Cereals in Honey flavour. They look like a biscuit but they’re called a breakfast cereal. Let’s find out whether this product is cereal disguised as a biscuit or the other way around.

Ingredients

Positives

Negatives

Thanks to the oats, these have 2.1 g of fibre per serve, which is ok but not amazing. Keep in mind that Weet-bix Little Kids have 4.1 g per serve, and Uncle Tobys Low Sugar Cheerios have 4.8 g per serve.
These aren’t fortified with iron, like some other cereal foods, which is a real shame. Iron is a tricky nutrient for young children, so I would have loved to see a fun but fortified biscuit
These are so expensive. It’s $6.50 for 6 bears, or almost $40 per kg. Homebrand oats are usually less than $2 per kg. You’re clearly paying for the time taken to shape them into bears.

Marketing

“4.0 health star rating.” I suspect if these were higher in iron and fibre this would be higher.
“No spoon? No problem. Just dip in milk and bite.” This is kind of interesting, but I can’t comment on how much these actually hold their shape once dipped, or if the honey makes them sticky to hold.
“Made with natural wholegrain oats.” True, but only about half of these are actually oats.

Alternatives

I’m still not sure what these are trying to be. I’m leaning towards biscuits disguised as cereal. As a biscuit, I think they’re a good (albeit expensive) option. As a cereal, they’re a little higher in sugar than I’d prefer. If they were fortified with iron, I’d also be more of a fan.
Compared to Weet-bix, Low Sugar Cheerios, and rolled oats, these are lower in fibre and higher in added sugar, so not my first choice.
You could offer these as a breakfast sprinkle to add variety and interest to Weet-bix or rolled oats.