Want advanced access to my weekly Chewsday Reviews?

Every Tuesday morning receive the latest Chewsday Review delivered directly to your inbox.

Vita Brits | Chewsday Review

This week we’re back in the breakfast aisle to find out if there really is any difference between Vita Brits and Weet-Bix. Is one a better option than the other? You know what to do, check out the Chewsday Review to find out.

Ingredients

Positives

With no added sugar these are obviously very low in sugar at 0.4g per 100g. This is less than Weet-Bix Little Kids Essentials (2.9g per 100g) and regular Weet-Bix (3.3g per 100g), which both have a small amount of sugar added (but are still within the healthy guidelines too).
Vita Brits are an excellent source of fibre with 4.2g per serve. This provides roughly 25% of your little ones recommended daily fibre intake. This is pretty much identical to Weet-Bix Little Kids Essentials and a little more than regular Weet-Bix (3.3g per serve).
This product has added salt (sodium) with 395mg per 100g, just making the cut off to stay within the healthy guidelines. The salt content is higher than regular Weet-Bix (270mg per 100g) and much higher than Weet-Bix Little Kids Essentials (only 12mg per 100g).
These are low in total and saturated fat, and well within the guidelines.

Negatives

Marketing

“NO ADDED SUGAR”. This is true, and great considering lots of brekkie cereals are high in added sugar, but the capital letters are a bit shouty.
“99% wholegrains” This is also true, and also great.
“Simple Natural Goodness”. These buzzwords are a bit of a reg flag as they don’t tell us much about nutrition, but in this case it is a reasonable product so I’ll let it slide…

Alternatives

Overall, Vita Brits are super similar nutritionally (and price wise) to regular Weet-Bix. Both are considered low salt, low sugar, and high fibre options, which is what we’re aiming for for regular brekkie options.
Vita Brits don’t have added iron like regular Weet-Bix and Weet-Bix Little Kids Essentials, so if this is a staple breakfast for your little one or they don’t enjoy other iron rich foods, this may be a very important difference!
I would still recommend opting for the Weet-Bix Little Kids Essentials for babies under 12 months because of the lower salt and added iron, though they do come at a higher price than Vita Brits and regular Weet-Bix.