Chobani Gimmies yoghurt | Chewsday Review

Another week, another new yoghurt targeted specifically at kids. This time Chobani have released a yoghurt in a tub with ’sprinkles’. The range includes popping candy, fairy bread and choc chunk cookie dunk. They sound like ice cream flavours, so let’s see how they compare to those and other yoghurts in today’s Chewsday Challenge.

Ingredients

Low Fat Yogurt (78%) [Skim Milk, Cream, Live Yogurt Cultures], Vanilla Flavoured Blend (11%) [Sugar, Water, Natural Flavour, Vegetable Gums (Fruit Pectin, Locust Bean Gum), Lemon Juice Concentrate, Mineral Salt (Calcium Citrate), Vanilla Extract], Pie Crust (6%) [Wheat Flour, Sugar, Palm Oil, Salt, Natural Flavours], Strawberry Flavoured Clusters (3%), Rainbow Sprinkles (2%).
There’s obviously a lot more ingredients than in a plain yoghurt. As a general rule these Gimmies products contain ~80% low fat yoghurt plus ~20% additions.
These are essentially the same as a Chobani Flip, just targeted at children.
Common allergens include: milk, gluten and soy. May contain traces of peanuts, tree nuts, egg and sesame.

Positives

There is some calcium (100mg/100g) which provides 28% of a toddlers daily requirements and 20% of an older child’s calcium requirements. This is at least 30% less calcium than yoghurt.
It’s in a tub rather than a squeezie pouch, which is better for biting and chewing skill development!
The cultures added are used in the production of the yoghurt, but have benefits for little tummies as a source of good bacteria.

Negatives

Sugar content is high for a yoghurt at 13.8g per 100g, which makes it 19g per serve. It’s technically within guidelines but a big serving so 3 times the amount of some of the lower sugar kids yoghurts and double the amount of fruit flavoured yoghurts. My detective work suggests about 80% of this is added sugar (not desirable). Most kids’ ice cream sticks have about 14g of sugar per stick (equivalent) but more sugar per 100g (closer to 22-25g/100g).
The saturated fat content is technically within guidelines at 2.8g/100g but it’s a lot more than others. It’s about 40% more than other yoghurt brands (mostly because of the add-ins) but about 1/3 of ice creams on sticks (particularly choc coated ones).
At $3 per tub, this is an expensive snack.
I HATE the ‘Gimmies’ name. It’s just so irritating.

Marketing

“Mix-in fun with twice the protein* in every cup.” Apparently this product has twice the protein of other kids yoghurts. It does have 10.6g per cup, and the same sized Vaalia (one of the bigger pouches) has 6.4g of protein. It’s not quite double, but it is more for sure. I query whether this is necessary though. Most Aussie kids eat more than double their protein requirements without even trying, even those who don’t eat meat!
“Nothing artificial” OK sure, you and every other yoghurt.

Alternatives

It’s not as good as a yoghurt, but better than most ice creams on sticks. Nutritionally it’s not hugely dissimilar to a Paddle Pop ice cream. Paddle Pops have less sugar and less protein.
If your child likes regular yoghurt or fruit flavoured yoghurt, then I wouldn’t recommend this one. If they don’t eat yoghurt at all then you could potentially use this as a stepping stone towards plainer yoghurt.
Plain yoghurt with a teaspoon of sprinkles you add yourself is a much more nutritious option.

The composition of food products changes regularly. The nutritional values of the products in this Chewsday Review were correct at the time of publishing.

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