CR Warburtons Crumpets

Warburtons Crumpets | Chewsday Review

It's no secret I've been enjoying these myself lately. But get bready, I'm Chewsday Reviewing these crumpets to see if they're hot (out of the toaster) or if the nutritional holes are just too big.

Ingredients Ingredients
  • Wheat Flour, Water, Yeast, Raising Agents (450, 500, 501), Salt, Acidity Regulator (Glucono-Delta-Lactone), Sugar, Preservatives (Calcium Propionate, Potassium Sorbate), Calcium, Niacin, Iron, Folic Acid, Thiamin.
  • Allergens: wheat, gluten
  • May contain: egg, milk, sesame, soy
Positives Positives
  • These are fortified with calcium, niacin, iron (!!), folic acid and thiamin. Annoyingly it doesn’t say how much, but I love that this gives another snack/breakfast option that includes some added iron.
  • Crumpets are low in fat, so I’m not surprised that the saturated fat content is well within guidelines (and next to nothing).
  • These do contain some added sugar, but it’s a teeny amount (only 2g per 100g).
  • These contain wheat and gluten, but otherwise are free from other allergens that can often be found into bread-like food products (like soy and sesame).
Negatives Negatives
  • Sodium is above recommendations at 592mg, but this is a little lower than Golden crumpets (670mg per 100g), Woolworths (640mg per 100g) and Coles (680mg per 100g). For extra context this is also more than supermarket breads.
  • Fibre is low at only 1.1g per crumpet. Woolworths crumpets are the highest I’ve found, but they’re still only 1.5g of fibre per crumpet. Golden crumpets have a wholemeal version which is only marginally higher at 1.6g of fibre per crumpet.
  • These cost $5 for a packet of 6 ($1.20 per crumpet). Obviously the big supermarket homebrands are much cheaper, with Woolies and Coles brands both only 37c per crumpet. Thankfully, you can often find Warburtons on a 40% or 1/2 price sale.
  • These are made in the UK (I would expect them to make great crumpets) so if you’re trying to reduce food miles and support local, these aren’t ideal.
Marketing Marketing
  • “Our crumpets are deliciously thick and fluffy and hold just the right amount of butter.” I won’t argue, they are delicious.
  • “Family bakers.” It’s not really the same as buying from your local bakery, but I can only assume they’re trying to plug a bit of a backstory here.
  • These are refreshingly free from too much marketing… Perhaps the brand name is enough in the UK to get these in shopping trolleys.
Alternatives Alternatives
  • Overall these are low in fibre and have a moderate amount of sodium, but the added iron (albeit a mystery amount) is a bonus for me.
  • Crumpets are a versatile food, so like bread and toast you can add fibre by using a topping like nut butter, fresh fruit, chia jam or even hummus.
  • The Australian brands don’t seem to have the same texture as these, but if you are handy in the kitchen you could try making your own or wait for these to go on sale.

The composition of food products changes regularly. The nutritional values of the products in this Chewsday Review were correct at the time of publishing.

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